An exclusive interview with Terry Cormier of Al-Farah.com...
ModestFlair: Assalamu Alaykum! For those of us who don’t know, can you tell us what “Al-Farah” means and why did you choose this name for your store?
Terry Cormier: Al-Farah means the Joy and Happiness in Arabic. We chose that name because it is common in many languages. “Farah” is used in Urdu, Arabic and English. Also, when you dress nicely and according to your beliefs you feel good.
MF: You’re one of the few online stores that also have a retail store. Where is your retail store and how long has it been open?
TC: We started as an online business and then decided to open our first retail store in Anaheim, CA (aka Little Arabia) about two years later. Our retail location has been open just over a year now.
MF: How does a virtual store compare to a bricks & mortar retail store in your experience?
TC: Online we can reach many people that don’t have modest clothing readily available to them, but with the retail store we get the benefit of meeting our customers face to face. Interacting with our guests and their families on a daily basis is a very rewarding experience.
MF: The styles of Muslim clothing on your website range from traditional abayas to more contemporary two-piece sets. From what your customers are buying, do you see any trends in what clothing Muslim women want today?
TC: We strive to provide our customers a selection of styles from around the globe. With such a variety of culturally different Muslims, traditional and modern items are all popular.
MF: Where does your clothing come from?
TC: Our clothing at Al-Farah comes from a wide range of countries from around the world. We are happy to provide our customers many options so they can select what they really want, and feel comfortable in.
MF: Does Al-Farah design its own clothing?
TC: Many of Al-Farah’s styles are designed and manufactured by us. We love to hear from our customers and strive to provide them with the clothing styles the need and want.
MF: What future plans do you have for Al-Farah?
TC: Insha Allah, we hope to continue serving the Muslim community by expanding our line with new styles and sizes.
MF: Thank you for sharing your story with ModestFlair readers!