Monday, October 22, 2007

Tekbir Clothing is Muslim "High-Fashion"

It may not be a household name in North America, but ask anyone in Turkey about Muslim fashion, and Tekbir will be one of the first brands to come to mind.


Tekbir is lead by Mustafa Karaduman and operated by his six brothers. Since it opened in 1982, it’s grown into a multi-million dollar company with a reported 600 outlets across Turkey, and 50 more abroad as far as the United States and Australia!


Why have Muslim women taken to Tekbir? Tekbir clothing seems to have captured the perfect combination of conservatism and style. This meets the desires of a growing number of young Muslim women who want to dress fashionably while still following their Islamic faith - exactly what Karaduman had in mind when starting his company.


In Turkey, they use the word “Tesettur” to describe this style of modern, high fashion Muslim apparel. Some say that this kind of dress is not just making a fashion statement, but also a religious/political statement that Muslim women can look modern and live active, urban lifestyles.


Tekbir clothing can be described as chic, elegant, and sophisticated. They are famous for producing beautiful skirt suits, and colorful silk scarves that come out in new patterns regularly. Their modest wedding dresses are absolutely stunning. They are known for their quality fabrics and workmanship.


Some complain that Tekbir prices are too high, and this is establishing their brand as a status symbol that only the higher middle class and the wealthy can afford. Critics argue that this is unIslamic, while others state that this is only inevitable in a market where the competition is few and the demand is high.


If not because of price, Tekbir clothing is out of reach for most Western Muslim women due to lack of supply. Since Tekbir doesn’t sell their clothing off of their website, it’s hard for distant consumers to get their hands on this brand.


If you can’t afford to jet across the world in search of Muslim high- fashion, you can still check out Tekbir designs at Tekbirgiyim.com or view clips of their fancy fashion shows on YouTube. Primomoda.com is a predominant seller of Tekbir clothing online.

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